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While most communications agencies are part of a larger, international group, the New York City BGB Group is privately owned, which means they can control how their colorful personality can come through via their TPG Architecture-designed offices. Working with managing partners, Gregory Passaretti and Brendon Phalon, TPG Architecture designed the new space to reflect their personality with bright colors, themed conference rooms, and other details that are bound to make their staff happy to come to work everyday. Besides making their current employees happy, BGB wanted to entice new hires and the clients they worked for, most of which are pharmaceutical companies that work in suburban New Jersey, making the colorful and quirky new space fun for them to visit.

Spanning over two floors and 35,000 square feet, BGB has approximately 145 employees that work in the SoHo location. The offices include: two kitchens, three phone rooms, the “New York” flex conference room that accommodates up to 22 people, three medium-sized conference rooms that double as billiards rooms, and seven small conference rooms that hold 4-6 people, each of which are named and designed after a local street – Prince, Greene, Grand, Spring, Broome, Orchard, and Bond.

The offices came with all the classic Soho details – wooden floors, high ceilings, columns, brick walls, and large windows around the perimeter – which TPG kept and layered modern elements throughout.

Photos by Eric Laignel.

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