Avance Carpets humble beginnings take us back to November 1962 when our legal entity, Nouwens Carpets was founded and started producing carpets in Harrismith.  Equipped with experience and investment we are evolving and developing our operations, products and services to remain a leading market player in a new era. Highly specialised technical expertise, a thorough understanding of our craft and a keen eye for styling at the forefront of local and global trends, contribute to this successful approach.

Avance Carpets humble beginnings...

Headquartered in the Free State...

Headquartered in the Free State, but with sales hubs nationally, Avance has the infrastructure and capability to deliver on the demanding needs of the soft flooring industry, providing the best ranges of commercial carpets, including carpet tiles and broadloom for the hospitality industry. Avance Carpets is the brand that can custom design a carpet for you leveraging off our expertise in the soft flooring industry. With a passion for creating beautiful, durable products, and constantly looking for new and novel ideas to bring to market, Avance is a recognised and respected name in the commercial and décor market. The Avance team is constantly visiting overseas trade shows to stay abreast of international trends and world-class standards and staying at the forefront of innovation is something we pride ourselves in. Whether it’s nylon carpet tiles, polypropylene, textured carpets, stylish carpets – whatever your carpet specification requirement we have the capabilities to custom manufacture you a product that suits your requirements.

With hands-on control over our production facility and the long-term experience of balancing supply and demand, Avance can deliver product throughout South Africa to meet and exceed customer needs on an ongoing basis.

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